Services

Bringing together influencers, brands and media to create campaigns with cut through.

Talent Management

for influencers

Supporting digital creators with collaborations and strategies that feel authentic, sustainable and aligned with their goals and creative vision.

  • I take a personal, hands-on approach to talent management, exclusively representing a curated roster of creators.

    Each client relationship is developed with a focus on both long-term strategy and immediate growth to increase revenue and strengthen brand relationships through:

    • Strategic development: defining long-term goals, brand positioning and content strategy.

    • Dedicated pitching: using a trusted and ever-growing network of 1,000+ brands across travel, culture, lifestyle and more to secure high-quality collaborations.

    • Creative matchmaking: teasing out story angles and connecting talent with aligned partners.

    I am dedicated to helping clients reach their goals both on and off social media and am always here to support.

  • I provide flexible, non-exclusive management services to creators who are self-managed but require some additional support.

    I offer advice and guidance to help navigate brand partnerships and grow sustainably through:

    • Strategic guidance: advising on positioning, content strategy, pricing and goal setting.

    • One-off deals: brokering individual brand collaborations, identifying opportunities and teasing out story angles to connect talent with the right partners.

Campaigns

for brands

Campaigns are designed to be creator-first to produce compelling content while ensuring brands and influencers are the right fit for genuine, lasting partnerships.

  • Gifting plays a key role in the influencer engagement process to build meaningful relationships that shape a brand’s identity and perception. While content cannot be guaranteed, thoughtfully created events, invitations and at-home gifting packages offer genuine opportunities for reach and connection.

    Core approach:

    • Creator-led design: each experience is crafted with the creator in mind, balancing creativity and care to inspire authentic advocacy and find genuine brand ambassadors.

    • Hospitality: fostering a warm and accommodating atmosphere at hosted events to maximise the experience.

    • Proven experience: with a wealth of experience working both brand and influencer side, campaigns are designed with insight and precision to achieve real cut through.

  • Paid collaborations offer the opportunity to shape content, messaging and timelines. Unlike gifted activity, this is the only approach that guarantees content, giving brands greater control over outcomes and visibility.

    Key principles:

    • Creative alignment: selecting creators who share brand values and aesthetic.

    • Balance of control and creativity: the best results come from blending clear messaging with creative freedom so content feels native to the creator’s platform and audience.

    • Careful management: each campaign is shaped, briefed and managed with care throughout delivery to ensure a seamless experience for both brand and creator.

    • Measurable impact and boosting: performance is tracked through key metrics with options to extend campaign reach via paid boosting of creator content.

Strategy & Consulting

for brands

Guiding brands and agencies to make the most of social media, influencers and press through bespoke strategies, consulting and training that build confidence.

  • Providing tailored communications and social strategies to B2B and B2C clients that clarify stories, align channels and empower teams to deliver them confidently.

  • Interactive training for in-house teams covering influencer marketing and social media management. Sessions are bespoke, practical and confidence-building. Each session is designed specifically for you, key areas might include: 

    • Exploring what channels you should prioritise

    • How to find the right content trends for you

    • How to design an engaging influencer event

    • How to brief influencers to yield the best results